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2 girls and boy holding toothpaste and toothbrushes

Join our mission!

Together we can beat cavities

Right now tooth decay is winning

At least 3 out of 5 children suffer from dental cavities

signal illustration tooth in globe

Tooth decay is the world's #1 most widespread disease

signal illustration tooth with books

Toothache is the #1 reason that children miss school

Young girl jumping with a toothbrush in her hand

How Can You Help Defeat Tooth Decay?

The easiest way to defeat tooth decay is by brushing twice a day.

Brushing day and night with a fluoride toothpaste can reduce tooth decay by up to 50%.

Educating children about this at an early age helps to build good toothbrushing habits for life.

How Signal Takes Action

Signal outreach programme

School Programmes
& Free Dental Check-ups

Signal has been on a mission to spread good brushing habits for over 25 years.

The brand’s oral health activities include school programmes, free dental check ups and community outreach programmes which reach more than 5 million lives each year.

Illustration of animals on a globe

Join the adventures of
Little Brush Big Brush!

Brush, Play & Learn with our interactive toothbrushing assistant! This unique family activity uses a Facebook chatbot to encourage nightly brushing whilst making it fun!

FDI Logo

FDI World Dental Federation is an international non-profit, membership-based organization that serves as the principal representative body for more than 1 million dentists worldwide, active in close to 200 National Dental Associations (NDAs) and specialist groups in 130 countries. Founded in 1900, FDI is a pioneer in the field of modern dentistry.

Unilever logo

Unilever and FDI 1st joined forces in 2005 and the partnership has made significant steps towards its goal to measurably improve oral health for both adults and children across the world through oral health promotion & educational programmes. These programmes aim to establish long term brushing behaviour and are proven to increase brushing frequency by 25%.


Where we've made this impact

Who we've helped with our schools programmes
schools programme
schools programme
schools programme
schools programme