picture of smiling dentist

Social Mission

Tooth decay affects the health and self-confidence of millions of people around the world. That’s why Pepsodent has a mission to change oral care habits, starting with children.

Central to this mission is Pepsodent’s 21-day Brush Day and Night Programme. This initiative aims to improve school children’s dental health through education on oral hygiene and toothbrushing, reinforced over 21 days.

Leaflet Pepsodent Pagi & Malam

A study carried out in partnership with the FDI World Dental Federation showed that the programme led to:

  • 25% increase in twice-daily brushing
  • Sustained behaviour change for 6–12 months.

Thanks to the dedication of our dental professional partners, Pepsodent’s school programmes and free dental check-ups have reached more than 75 million people over the last 25 years.

Download the following leaflet to learn more about our mission to educate children to brush their teeth twice a day

Download - PDF 3.8MB

Hear more about Pepsodent’s social mission in partnership with FDI

Hidden impact of oral health on children's lives

Learn more about a global research study understanding the full impact of oral health on children’s school attendance and self-esteem.

Download - PDF 4.9 MB

international dental journal

Download peer-reviewed publications evaluating the success of the Brush Day & Night Phase III programme.

Download - ZIP 0.6MB

Brush day and night image

Download peer-reviewed publications evaluating the success of the Brush Day & Night Phase III programme.

Download - PDF 2.8 MB